There were video games, comic books, novelizations, action figures, and a rather infamous fast food cross-promotion deal between Lucasfilm and Pizza Hut, Taco Bell, and KFC, which ended in so much red for corporate partners that Attack of the Clones’ tie-in push was noticeably muted by comparison. In 1999, it was inescapable to know that Star Wars was back in theaters after 16 long years following Return of the Jedi. Like the instant 2015 classic, The Phantom Menace was the most hyped movie of its decade. Join Amazon Prime – Watch Thousands of Movies & TV Shows Anytime – Start Free Trial Now But it is how those two Jedi movies’ legacies reflect one another that might hint at The Force Awakens’ true destiny going forward. And yet, how these movies were both greeted and treated in geek culture offers a mirror for each other, even if one is still currently beloved and the other’s name is essentially mud-at least as far as the internet is concerned.īut gently ribbing marketing and fanboy hype aside, The Force Awakens is a monumental achievement and a far, far better movie than Avatar, Jurassic World, and that last Star Wars movie event of a generation, The Phantom Menace. And much like The Force Awakens, it marked a new age of blockbuster cinema that drove in families on the promise of nostalgic John Williams-scored enrapture. Indeed, before there were generations of hype and expectations in 2015, there was Star Wars: Episode I – The Phantom Menace (a title that was almost as longwinded as its exposition). I am of course talking about Star Wars and how it enjoyed one of the biggest opening weekends of all time… in 1999. You know, a film set in a galaxy far, far away, and with a story that marked a return to George Lucas’ world after a long, long time. In fact, not that long ago, it held what was considered the movie event of a generation. However, that wasn’t always the case for the third weekend in May. With so many options, it was clear that this weekend has become the interval for “counter-programming” between the first weekend of May’s juggernaut release and then the following one that drops on Memorial Day (this year that means Captain America: Civil War and X-Men: Apocalypse, respectively).
Then there was also the hilarious Nice Guys and amusing Neighbors 2 for adults. For the younger family set, there was the first cell phone game to get the big screen treatment in Angry Birds (though according to our critic, it went the way of all other video game movies). This past weekend saw a deluge of new films hit the multiplex with much fanfare.
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